Last Updated: January 1, 2025

Thank you for visiting LERA. This Privacy Policy explains how LERA Specialty Coffee Roasters LLC SPC “LERA” (“we,” “us,” or “our”) collects, uses, and safeguards your personal information when you visit or make a purchase from https://lera.ae (the “Site”).

1. Scope

This Privacy Policy applies to information collected on our Site and through any interaction you may have with our products or services. By accessing or using our Site, you agree to the practices described in this Policy.

2. Information We Collect

2.1 Personal Data We may collect personal information from you when you: Create an Account or Make a Purchase Examples: Name, shipping address, billing address, payment details, email address, phone number. Sign Up for Newsletters or Marketing Communications Examples: Email address, subscription preferences. Contact Our Support Team Examples: Name, contact details, and any additional information you voluntarily provide during the interaction. Interact with Our Site Examples: IP address, device information, browser type, time zone, and cookies that help us understand user preferences. 2.2 Non-Personal Data We may also collect anonymized or aggregated data that does not identify you specifically. This data could include general demographic information, usage trends, or analytical insights derived from your interactions with our Site.

3. How We Collect Information

Directly from You
Information you submit while completing forms, placing orders, or sending us emails. Automatically
Cookies, log files, web beacons, and similar technologies collect data about your interactions with our Site. From Third Parties
We may receive data from third parties such as payment processors, analytics providers (e.g., Google Analytics), or social media platforms if you connect your account or interact with our content on those platforms.

4. Use of Cookies

Cookies are small data files stored on your device to enhance user experience and help us understand site usage. We use cookies for: Essential Operations: Keeping you logged in and maintaining session data. Analytics: Improving Site functionality and user experience. Preferences: Storing your settings and preferences (e.g., language, region). Marketing: Delivering relevant ads and promotions (where applicable). Your Choices You can refuse or disable cookies through your browser settings. However, disabling cookies may limit the functionality of our Site.

5. How We Use Your Information

We use the information we collect for the following purposes: Order Processing and Fulfillment
To process your transactions, handle payments, ship products, and confirm delivery. Communication
To send important updates about your orders, respond to inquiries, and provide information about new products or promotions (with your consent). Personalization
To tailor content, offers, and recommendations based on your preferences and browsing behavior. Site Optimization and Analytics
To understand how users access and use our Site, helping us improve design, products, and services. Legal and Security
To comply with applicable laws, respond to lawful requests, and protect our users, systems, and business interests.

6. Data Sharing and Disclosure

We only share your personal information with third parties in the following circumstances: Service Providers
We may engage trusted third-party providers (e.g., payment processors, shipping companies, email service providers) to perform functions on our behalf. They have access to personal data only as needed to carry out their services. Business Transfers
In the event of a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of the transaction. Legal Compliance
We may disclose your information if required by law or in response to valid requests by public authorities (e.g., court order, government regulation). With Your Consent
We may share your information for other purposes if you have given explicit consent.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy or as required by law. Once the data is no longer needed, we securely dispose of or anonymize it.

8. Security Measures

We prioritize protecting your data using industry-standard security measures, such as encryption, access controls, and secure servers. While no method of transmission or storage is completely invulnerable, we maintain proactive safeguards to minimize risk.

9. GDPR and Other International Privacy Regimes

9.1 GDPR (General Data Protection Regulation) / UK GDPR Compliance If you reside in the European Economic Area (EEA) or the United Kingdom, you have the following data protection rights: Right to Be Informed: You have the right to be informed about how your personal data is being used. Right to Access: You can request a copy of your personal information. Right to Rectification: You can ask us to correct inaccurate or incomplete personal data. Right to Erasure (Right to Be Forgotten): You can request the deletion of your personal data under certain circumstances. Right to Restrict Processing: You can ask us to limit the way we use your personal data. Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format, or have it transferred to another controller. Right to Object: You can object to our processing of your personal data in some cases (e.g., direct marketing). Right Not to Be Subject to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing that significantly affects you. To exercise any of these rights, please contact us at [email protected]. We will respond to your request in accordance with the GDPR and UK GDPR. 9.2 CCPA (California Consumer Privacy Act) If you are a California resident, you have certain rights under the CCPA, including: Right to Know: You have the right to request that we disclose what personal information we collect, use, and share. Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions. Right to Opt-Out of Sale: We do not sell your personal information. If this changes in the future, we will provide a mechanism for you to opt out. Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. To exercise these rights, please email [email protected] with “CCPA Request” in the subject line. We will verify your request and respond as required by law. 9.3 Other International Privacy Laws If you reside outside the EEA, UK, or California, you may have similar rights under local privacy laws. We will respect all applicable local regulations regarding your personal information.

10. Your Rights and Choices

Depending on your jurisdiction, you may have rights such as: Access: Request a copy of your personal data. Correction: Update or correct inaccurate information. Deletion: Ask us to delete your information. Objection: Object to certain data uses or request data portability. Opt-Out: Unsubscribe from marketing communications at any time by clicking “unsubscribe” at the bottom of our emails or contacting us directly. To exercise any of these rights, please email [email protected]. We will respond to your request in accordance with applicable privacy laws.

11. International Data Transfers

If you are located outside the United Arab Emirates, please note that your information may be transferred to and stored on servers in a different country. We take steps to ensure that any international data transfers comply with applicable data protection laws.

12. Children’s Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect or solicit personal information from minors. If you believe a minor has provided us with personal data, please contact us so we can remove it.

13. Third-Party Links

Our Site may contain links to external websites not operated by us. If you click on a third-party link, you will be directed to that site. We have no control over the content or privacy practices of external sites and are not responsible for their policies.

14. Policy Updates

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Policy periodically to stay informed about how we protect your personal data.

15. Contact Us

If you have any questions, concerns, or feedback about this Privacy Policy or our data practices, please contact us at: LERA
Email: [email protected] We are committed to addressing and resolving any privacy-related issues promptly and effectively.

16. Contact Us

If you have any questions, concerns, or feedback about this Privacy Policy or our data practices, please contact us at: LERA
Email: [email protected] We are committed to addressing and resolving any privacy-related issues promptly and effectively.